When people have a negative brand experience on mobile, they are over 60% less likely to purchase from that brand in the future. And when it comes to negative mobile interactions, one of the top complaints we heard is “slow experience.” Making speed a priority for your business is critical. In fact, 53% of mobile site visits are abandoned if pages take longer than three seconds to load. That’s why it’s so important that the content on your mobile sites and apps load instantly.

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